What do you think of when you hear the word "sponsoring"? Most network marketers have visions of getting people to "sign on the dotted line." But that is only the beginning.
The dictionary defines sponsor as "a person or agency that undertakes certain responsibilities in connection with some other person or some group or activity." That is the true meaning of sponsorship -- taking responsibility. To tap in to the power of network marketing you must take responsibility for those you sponsor.
The awesome power of network marketing comes from the exponential growth of distribution networks. If you sponsor 5 people and they each sponsor 5 people and so on and so on... You end up with a very large distribution network. But the secret to tapping into this power is in creating and maintaining a duplicatible system.
Many people who are new to network marketing do not appreciate this aspect of the business. They try to work it as a traditional "linear" type of business, spending their time and effort devising new, clever ways to attract front line customers and distributors. The problem is -- often the methods they use, even if successful, are not easily duplicated. Another problem is that sponsors concentrate too much on signing new distributors and don't spend the time and effort necessary to help their existing distributors learn how to do the business.
Now of course you should always be working on sponsoring new people into the business, but it shouldn't come at the expense of supporting and training those you have already sponsored. Just think about it. There are only so many hours in the day, only so many days in the week. You can only talk to a limited number of people each day. BUT -- if you train your distributors to do the business, and if you train them to train their distributors, then you are creating a massive marketing machine that can reach vastly more people than you could ever hope to talk to personally.
That is the real power of network marketing -- the ability to duplicate your efforts. But it doesn't come automatically. You have to commit to training and supporting your downline. This takes time and effort, but the potential payoff is enormous.
Many network marketers want to go out and sign up "superstars" -- distributors who will jump right into the business and build a huge organization. But the problem is, there just aren't that many superstars. In fact, in most cases, superstars are made, not born. Many very successful network marketers have built very large and profitable organizations without a single "superstar". How? Simply by plugging in to an effective, duplicatible system, a system that allows normal people -- not just superstars -- to prosper. And by training their distributors to do the same thing.
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