You are driving on a Sunday afternoon you notice a dirt road you have never seen before. You drive down the dirt road, it ends. It is a beautiful day, so you decide to get out and explore.
You wander upon a cave. Inside the Cave is an old lantern which you light. Deep in the cave in the corner you find, yes, a pile of Gold. You work all afternoon loading your car with gold nuggets. You go home empty them into your garage. Go back with bags, and baskets and fill them up with the gold. You take them back to your garage. You go back to the cave for the 3rd time, and there seems to be more gold than before. You fill your car up again, but this time you mark the spot in the floor of the cave where the gold ends.
When you come back for the 4th time, as you thought, the mark in the floor of the cave is covered with Gold! It seems the more you take out--the more there is. You decide you need help, a truck, shovels, who are you going to call?
Are you going to run an advertisement? Put out Flyers? Send Direct Mail? Of course not, you are going to call friends, family, and co-workers, people you care about. You are going to say, turn off the football game, stop what you are doing, get over here NOW! I HAVE FOUND GOLD!!!!
Your fear of talking to your warm market will end, when you truly believe that your Network Marketing opportunity is Gold. True belief overcomes fear! Nobody will follow you if you don't know where you are going. To know where you are going with your opportunity you must develop TRUE BELIEF.
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