Attitude

In network marketing, attitude makes all the difference in the world. In order to be successful in the business, you simply have to keep doing the business, over and over again, consistently, in a manner that can be easily duplicated. The biggest challenge in the business is simply continuing to put out the effort long enough and consistently enough to start creating a successful business. One thing that really helps me to keep going is maintaining the right attitude. In addition, when talking to people about the business or the products, attitude is of paramount importance.

I know I must really care about letting people know what I've got. Then I have to really NOT care about whether they choose to accept my offer. This is a key point, and it does not come naturally. The hardest thing in the world is to "let go" after I've prospected someone and put all I have into making a convincing presentation. But I've found that letting go is exactly what works best.

People are going to get into this business when they're good and ready. If the time is not right, no amount of begging and cajoling and pestering is going to get them to sign up. Of course you don't want to act uninterested either. It's a fine line, but when you learn to walk it your confidence and success shoot straight up. And the key that I've found is just to remind myself: Care about them as people, care about getting them all the information they want and need, but don't let yourself care whether they sign up or not.

Then, when I do sponsor someone, I get into a similar situation. I don't want to drive them away by bugging them to do the business. Again, I must walk a fine line. Care about giving them all the support they need to do what they want, but don't care about how much they do, just appreciate them for who they are and be supportive.

We hear a lot about superstars with impressive downlines, but the backbone of the network marketing business consists of the "little" people -- people who are committed to the products, who buy and use the products, who tell others about the products. Maybe they only have 4 or 5 retail customers, maybe they only buy products for their own use. But it's these people, multiplied thousands of times, that make network marketing work. Network marketing is a lot of people each doing a little bit.

And by the way, that is where the long term security lies in this business. A lot of business builders get into network marketing to build themselves a retirement income. Now, just consider for a moment -- which is more secure? A downline with 80% of the volume concentrated in the lines a two or three superstars, or a downline of hundreds or thousands of "regular people" who are committed to the products? It's pretty obvious that you'll build a much more reliable income by depending on the efforts of a lot of people doing just a little bit.

The power of network marketing is in duplication. Here is an attitude that can be successfully duplicated: I'm going to not pre-judge people but am going to offer everyone I come in contact with the opportunity to find out about my products and my business. If they are interested, fine, if they're not interested, that's fine, too, because there are plenty of other people who are. I'm going to be consistent and stay focused and take advantage of every opportunity give people a chance to find out about my products and my business. I'm going to be realistic in my expectations and in the claims I make to others. I will be supportive of those I sponsor and will respect and appreciate their desires. I will use and appreciate the products myself and help other people to understand their benefits.

That's it. With an attitude like that, there's no limit to what can be accomplished.