Why some people fail in multi level marketing

By Duncan Wierman
duncan.wierman@tinder.iafrica.com

Have you ever mentioned MLM and people come back at you and say "You mean selling?"

This remark illustrates the largest misunderstanding in the MLM business. MLM is not selling as in the common interpretation, if you work it correctly. MLM is a " SHARING " business. You only have to deal with family and friends, it is NOT selling to strangers.

Sharing can be defined as spontaneous, joyful communication about a product or service that you find rewarding. What better gift is there, than to offer your fellow man an opportunity to improve both his health and his wealth!

Did you know that 95% of the people are not sales type personalities or do they want to be. They are scared of sales or have no confidence in it. It is important to know this so you do not try to make a zebra change its stripes. The good news is that non sales types make the best people in MLM. Here's the secret: MLM is not a few people moving lots of product. MLM is lots of people moving a little each. Multi level means "multi levels of people".

In MLM lots of people become involved. MLM is often classified as Direct Sales, though selling is not always necessary. MLM should be classified as a Lifestyle Training Business

IF YOU CAN COUNT TO THREE YOU CAN SUCCEED

Multi Level Marketing is simple! Why then, do so many people tend to make it complicated. MLM is based in teaching principles and Duplication. It is very easy to find, recruit and sign people up by the dozens..... but these distributors soon fizzle out. Most people believe when they have recruited some one into the business they have duplicated themselves. Well it sounds logical but it isn't. The time and effort in MLM that pays over and over again, are the few who come in for commitment & duplication. They are the ones who survive and make the MLM wealth. Survival is only possible by teaching others "He who helps his fellow man, helps himself the most." You must understand duplication of oneself is by teaching others to duplicate and carry on an operation "forever" deep of teaching others duplication.

You must

  1. TRAIN Bill that he will be able to train Jan how to

  2. TEACH so that Jan can teach Ian how to

  3. SPONSOR so that Ian can carry on the teaching.

Only when you have trained 3 levels deep are you truly duplicated. MLM is a teaching business. The word "recruit" means to sign up in mass. The word "sponsor" means to take responsibility for. Which one are you??

The building of an MLM organization does not happen overnight. You must build a solid foundation and that takes time and effort. Many people quit because it doesn't happen fast. This is not a get rich quick scheme, though one is able to get richer quicker by doing some very simple things to increase their wealth.

A. Get started

B. Use the products

C. Share the opportunity and the products

D. Teach others how to do the same, by

  1. Creating a vision

  2. Showing them the way

  3. Assure them that they can achieve.

Follow these guidelines and you are sure to suceed.


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