How important is your relationship with your downline to you? How you ever recruited someone and wondered why they quit? There are many reasons why that happens, but sometimes I wonder if it's because there was a bad match to start with.
We prospect through a lot of different means - warm market, on-line, postcards, co-ops, talking to total strangers - and the list goes on. We meet people who are interested in earning more money and we are sincere in offering them an opportunity to do that. Our prospect does their own form of due diligence, they sign up and off we go! But as we know, yours is not the only opportunity out there and it may not have been the one they were best suited for, but you were there and that is all there was to offer.
"But this is the best thing going and every one can benefit from what I have to offer!" This is a true statement and I feel applies to every honest, viable network marketing opportunity. However, we are in a relationship-based business and in order to have a strong business, I wonder if we need to listen to our prospects and decide if what we have to offer is the best match for THEM.
This is one reason why I use a portfolio approach to network marketing. I use a primary program that I am excited about because it offers great products at great prices and has a great comp plan. When I present the marketing plan, I talk about using more than one company because I don't want people to feel like we are jumping from one company to another all the time. During the follow-up, we talk about how they feel about my primary program. If I get the feeling that this is a bad match, we then talk about what they are really looking for in an opportunity. If one of what I call "second-tier" companies" will fill the bill, we can go on with that. My second-tier companies are ones that I am involved with because I love the company and products and they fill a need in our family life. If that doesn't fill the prospect's need, I go to "third-tier" companies, companies I am not involved in, but through my on-line contacts I know this person will have a sponsor that will help them reach their dreams.
I ask the question again - how important is your relationship with your downline? Is it important enough to sit back and listen and to try and help your prospect to find what they are truly looking for? Is it important enough to not to try and shove a square peg in a round hole? The Law of Compensation promises us that if we do what is right, we will be rewarded.
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